UX  RESEARCH PLAN

CREATE YOUR OWN VITAMIN PACK

Project Objective:

To understand user needs, preferences, and pain points in order to enhance the user experience of the "Create Your Own Vitamin Pack" platform, ultimately increasing user satisfaction and engagement.

Research Goals:

1. Understand user demographics, behaviors, and motivations.

2. Identify current pain points and areas of improvement in the user journey.

3. Explore user preferences regarding customization options, packaging, and subscription services.

4. Evaluate the usability and effectiveness of the digital assessment questionnaire.

5. Gather feedback on the overall e-commerce experience, including ease of use and clarity of information.

Methodology:

1. User Interviews: Conduct semi-structured interviews with a diverse sample of current and potential users to gain qualitative insights into their experiences, needs, and preferences related to personalized vitamin packs. Explore topics such as their motivations for using vitamin supplements, their expectations from a personalized solution, and their feedback on the current platform.

2. Usability Testing: Perform usability testing sessions with a subset of participants to observe how they interact with the digital assessment questionnaire and the e-commerce platform. This will involve task-based testing and think-aloud protocols to understand user behavior and identify usability issues.

3. Online Survey: Distribute an online survey to a larger sample of users to gather quantitative data on usage patterns, satisfaction levels, and preferences. Include questions about customization options, packaging preferences, subscription services, and overall satisfaction with the platform.

4. Competitive Analysis: Conduct a comparative analysis of competitors offering similar personalized nutrition solutions. Evaluate their features, user experience, packaging options, and subscription models to identify best practices and areas for differentiation.

Participants: 

The participants will include current users of the "Create Your Own Vitamin Pack" platform as well as potential users who fit the target demographic. Efforts will be made to ensure diversity in terms of age, gender, geographic location, and usage frequency.

Data Collection:

1. User Interviews: Audio recordings and transcripts of interviews will be collected and analyzed for recurring themes and insights.

2. Usability Testing: Session recordings, observational notes, and participant feedback will be collected and analyzed to identify usability issues and areas for improvement.

3. Online Survey: Survey responses will be collected and analyzed using statistical methods to identify trends and patterns in user preferences and satisfaction levels.

4. Competitive Analysis: Findings from the competitive analysis will be documented and synthesized to inform design decisions and feature enhancements.

Timeline:

• Preparation:

  1. Interview guide and usability testing scenarios preparation: March 20th - March 25th

  2. Survey questionnaire preparation: March 26th - March 30th

  3. Competitive analysis framework preparation: April 1st - April 5th

• Data Collection:

  1. User interviews: April 6th - April 20th

  2. Usability testing sessions: April 21st - May 5th

  3. Online survey distribution: May 6th - May 20th

• Analysis:

  1. Qualitative data analysis (interviews and usability testing): May 21st - June 5th

  2. Quantitative data analysis (survey responses): June 6th - June 15th

  3. Competitive analysis synthesis: June 16th - June 25th

• Reporting:

  1. Report compilation and drafting: June 26th - July 5th

  2. Presentation deck creation: July 6th - July 10th

Budget: 

The budget will cover expenses related to participant recruitment, incentives, software/tools for data collection and analysis, and researcher time.

Deliverables:

1. Research Report: A detailed report summarizing findings, insights, and recommendations for enhancing the user experience of the "Create Your Own Vitamin Pack" platform.

2. Presentation: A presentation deck to communicate key findings and recommendations to stakeholders.

Stakeholders: 

Stakeholders include product managers, designers, developers, and marketing team members involved in the development and enhancement of the platform.

Risks and Mitigation Strategies:

1. Participant Recruitment: There may be challenges in recruiting participants within the desired demographics. Mitigation: Utilize multiple recruitment channels, offer appropriate incentives, and extend the recruitment period if necessary.

2. Data Bias: There is a risk of bias in self-reported data collected through surveys and interviews. Mitigation: Use a combination of qualitative and quantitative methods, triangulate findings, and consider data from multiple sources.

3. Limited Resources: There may be constraints in terms of time, budget, and personnel. Mitigation: Prioritize research activities based on their impact and feasibility, seek additional resources if needed, and adjust the scope as necessary.

Approval: 

This research plan requires approval from the project lead or relevant stakeholders before proceeding with data collection.

Ethical Considerations: 

All research activities will be conducted in accordance with ethical guidelines, ensuring participant privacy, informed consent, and confidentiality of data.